How is Aalto different from traditional brokerages?

Aalto charges a 1% transaction fee to sell your home, paid only at close. It is free to get started on Aalto.

You will also be able to determine what buy-side commission you offer (normally 2.5%).

Adding your home to Aalto is free and easy with no contract required. To get started, click here to begin building your listing. Once you’ve completed a few questions you’ll be able to see buyer demand and work on your Preview Listing. 

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Ready to accept showings and get offers? Our experienced Advisors are here to walk you through pricing, home prep and the paperwork required to add a fully active listing to the marketplace. You can access your Advisor by going through our seller questionnaire here.

A Preview Listing is a no-obligation way for home sellers to generate buyer demand on Aalto. Sellers who add a Preview Listing will be able to put their home in front of active buyers, building an early interest list for their home while they prep for sale. Once a seller is ready to schedule showings or accept offers, they can transition their home to become an active listing by speaking to one of Aalto’s Advisors.

There is a 0.75% transaction fee to sell your home on Aalto, paid at close. You can also elect to offer the buyer’s agent a commission. Generally, sellers offer 2-2.5% to the cooperating buyer’s agent. Your Advisor can help you understand the pros and cons of buyer’s agent commission.

At Aalto, you’ll partner directly with your licensed Advisor. Dedicated members of our Client Success and Market Operations team will also participate in your transaction. Our experienced teams ensure that you receive expert advice at each stage of the process, from pricing and inspections to showings, negotiations, and the completion of your sale.

The Aalto fee includes everything you need to add your listing to Aalto. The fee includes:

• Access to the Aalto marketplace and active, qualified buyers.
• A dedicated Advisor, available to answer any questions you might have while selling your home including pricing advice and contract management.
• Complimentary photography as well as virtual decluttering and virtual staging.
• Offer negotiation and transaction management.

Our proprietary technology has dramatically streamlined the experience, allowing consumers to transact directly instead of relying on expensive middlemen. We pass these savings directly back to homeowners.

Every house is different. Our Advisors will prepare a custom strategic plan that outlines our recommendations based on your individual goals, preferences and timeline.

You do not need a traditional agent to list on Aalto. You can post a Preview Listing on your own, at any time. In order to post an active listing, or a listing that’s open to offers and showings, you’ll need to sign an agreement with an Aalto Advisor. 

Interested in trying Aalto first? You can post a Preview Listing without a contract - it’s free and takes just a few minutes. Get started here.

Yes! We’ll definitely help you with pricing your home. To request free comparables and pricing, please complete your seller questionnaire here. 

Virtual staging is a type of home staging that’s completed using cutting edge digital tools that can remove and add furniture to a photograph. Virtual home staging gives buyers the same great opportunity to envision an alternate version of your home without costly fees or the hassle of uprooting your life.

If desired, an Aalto representative can be present at all showings. In order to easily facilitate showings, Aalto may suggest that you allow licensed agents to show the home without an Aalto representative present. 

Each home and neighborhood is different. To request sales and market information for your neighborhood please complete your seller questionnaire here.

There are 5 main phases to selling your home on Aalto. 

1. See Buyer Demand: Answer a few questions to see the buyer demand on Aalto for your home.

2. Add a Preview Listing. Fill out a few more details about your home to put it on the Aalto marketplace as a Preview Listing, allowing buyers to “watch” your property for when it goes live.

3. Prep your home for sale. Our advisors will provide custom advice on what inspections or repairs you may want to consider before listing your home. Often this takes place while your home is posted as a Preview Listing. 

4. Open to showings and offers. Your home is listed on Aalto and you’re ready for showings and offers.

5. Escrow and closing. Congrats, your home is under contract! Aalto will support you throughout the process to ensure a smooth closing experience.